The Ilara
Field Notes.

The State of Mobile Game LiveOps in 2025

We analyzed data from over 500 mobile games to understand how top studios approach player retention, event management, and real-time operations.

A deep dive into the architecture decisions that power our real-time event pipeline.

Learn how to leverage GPT-4 for personalized retention messaging without sounding robotic.

Advanced feature flag patterns that help you ship faster and roll back safely.

How to create meaningful segments that drive engagement and revenue.

Performance tips and best practices for using Ilara in Unity mobile games.

Practical machine learning techniques for identifying at-risk players.

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